Trees From Above


Start Selling the Promised Land

Our Aim

The aim of is simple, to save the planet from climate change and environmental damage. is focussed on a single issue, to dramatically alter how climate change and environmental policy is being pursued by governments, corporations and the media.

Trees From Above
Image by Giorgio Parravicini

Stop Selling the Desert
Start Selling the Promised Land


Climate Policy Is Failing

It is not just that policies are failing, the real issue is that each new policy round is forced to take account of the lack of public support for previous rounds without ever asking why support was lacking.

We believe the problem is that decades of bad news about the climate have negatively impacted peoples' psychology, leading to climate change denial and inertia.

The answer is not to stop the negative news, that would be counterproductive, the answer is to have a positive target, a goal to be achieved,  a healthy planet, the Promised Land.

Climate Change Graph_edited.jpg

Stop Selling The Desert

Our organisation’s name and slogan comes from the Exodus story in the Bible.


Moses persuaded the Jews to leave Egypt and face the Sinai Desert.


Moses did not say: you will wander the bleak and baking desert for forty years; there will be no jobs or food or water; you will depend on handouts to survive; you will not live long enough to finish the journey but your children or grand-children might.


Moses did not try to “sell the desert”, he did not focus on all the problems or even the solutions they faced. If he did, the Jews may never have left Egypt.


Instead Moses looked beyond the journey to the destination. He talked of “the Promised Land”, a vision of milk and honey.

We believe the approach to climate change should be the same, focus on the destination, the  promised land rather than journey.


The Strange Idea That Started Stop Selling The Desert


The idea is that climate change is cognitively related to migration.

According to this theory, migration, and specifically barrier-crossing migration, that is where some dangerous obstacle has to be overcome, such as bird migration, animals in Africa, or people crossing the Mediterranean Sea, is best described by the graph on the right.   

The figure shows an animal or human initially in a comfortable situation, however due to a deteriorating environment, it must contemplate the crossing of a dangerous barrier to avoid disaster. The barrier region is uninhabitable in the long term but can be crossed at considerable risk. The “promised land” is sought-after to provide a long-term safe environment. This is a simplification of the original theory, but covers the key points.

Barrier crossing migration has a host of risks for animals and humans. Perhaps the deteriorating environment will improve and there is no need to migrate, perhaps the barrier is much more dangerous than believed, or perhaps the promised land does not exist or is dangerous? All these doubts give rise to anxiety.

Climate change, especially following decades of warnings and bad news about the environment, have triggered migratory mechanisms and anxiety in peoples’ minds. Anxiety leads to denial and inertia. Natural climate change, as opposed to today's man-made version, have driven animals and humans to make desperate journeys across the planet for millions of years. It is not too surprising that it should give rise to anxiety today.

The best way to deal with this difficult situation is not to ignore the bad news, but rather to define a Promised Land, an objective, a goal that is worthwhile to reach and one that will make bearable any barriers to be crossed, whether real or imaginary. An environmental Promised Land for this planet is set out in the next section.

Migration graph - SSTD Website.jpg

The Promised Land

  1. The Planet absolutely free from the risk of catastrophic climate change. The atmosphere restored to a normal condition;

  2. Clean seas and oceans throughout the Planet, teeming with wildlife;

  3. Clean rivers, lakes, and waterways in every country on Earth, all teeming with wildlife;

  4. All glaciers and icecaps restored;

  5. In each country on Earth the restoration of the wilderness areas that existed mid 20th century, with their teeming wildlife restored;

  6. Species extinction halted and native wilderness habitats restored to maintain species levels.

  7. Zero toxic chemicals in the environment, and the quality of soil restored.

Have Your Say on the Promised Land 

Kindly let us have your input by email 


Frequently Asked Questions

Question:       What if people say that reaching the Promised Land is impossible ?

Answer:          The real question is who would oppose these goals ?

Question:       What if some countries do not agree and continue to damage the environment ?

Answer:          If a country continues to damage the environment against agreements, then it would be                            reasonable to impose sanctions to persuade them to change.

Question:       Will some compromise be needed ?

Answer:         Yes there will be trade-offs following scientific studies, but the exploration of trade-offs is                          the very essence of democratic control of the environment. The public can decide what                              they want but only if they are offered viable alternatives. At the moment no-one knows                              what the goals are or what are the trade-offs, and this confusion will continue unless we                            push for the Promised Land.

Questions:     Can the Promised Land goals be modified or changed ?

Answer:         Kindly send your comment and suggestion by Email.                      

The Promised Land Needs You !

Four Things To Help 

Kindly send us you ideas on the environmental goals for the Promised Land by email

Tell your friends on social media about this website.

Lobby your political representatives to support the Promised Land.


Please donate to Stop Selling The Desert, to enable us to keep this initiative growing.


Contact StopSellingTheDesert.Org

©2021 by StopSellingTheDesert.Org. Proudly created with